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Havas Worldwide, formerly known as Euro RSCG, is one of the largest integrated marketing communications agencies in the world, made up of 316 offices located in 75 countries throughout the world.〔〔 Havas Worldwide provides advertising, marketing services, corporate communications, and "interactive solutions" to global, regional, and local clients. In 2010, ''Advertising Age'' listed the firm, (then called ''Euro RSCG''), as having more global assignments than any other network for the fifth consecutive year, making the agency the world's largest network by global accounts.〔〔 Headquartered in New York, Havas Worldwide is the largest unit of Havas (Euronext Paris SA: HAV.PA), the fifth largest communications group in the world, behind Omnicom, WPP, Interpublic, and Publicis. In the fall of 2012 Euro RSCG Worldwide was renamed Havas Worldwide.〔 == Corporate history == The agency was born from the merger with Eurocom S.A. Each letter in RSCG corresponds to the name of each of their founders: Roux, Séguela, Cayzac, and Goudard. * 1970 Bernard Roux, Jacques Séguéla establish their agency Roux Séguéla * 1972 Alain Cayzac joins Roux Séguéla, becoming Roux Séguéla Cayzac * 1975 Havas Conseil reconstituted as Eurocom holding company * 1976 Roux Séguéla Cayzac merges with Jean-Michel Goudard to form RSCG * 1991 Eurocom S.A. acquires RSCG to form Euro RSCG * 1997 Euro RSCG Worldwide moves its headquarters from Paris to New York and American executive Bob Schmetterer is named Chairman and CEO * 2012 Euro RSCG Worldwide rebrands network as Havas Worldwide 抄文引用元・出典: フリー百科事典『 ウィキペディア(Wikipedia)』 ■ウィキペディアで「Havas Worldwide」の詳細全文を読む スポンサード リンク
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